In a small village in the district of Beawar, talented Artisans produce a
special vegetable tanned leather that is as eco-friendly as it is beautiful.
Today, their business is providing them with a stable livelihood–but their
situation was once very different. With no access to a growing marketplace,
opportunities were very limited for them. Then, they connected with Noonday’s
Artisan Business Partners, who sat with the villagers to understand their work
process and pain points.

The leader of the Artisans, a man named Chetan, helped the business
leaders understand the leather tanning process and began supplying them with
high-quality leather. And now, thanks to orders from Noonday customers, the
Artisans can feel secure in their livelihoods. Their children are attending
school regularly, and they have health insurance benefits that give them the
confidence that they can provide the best for their families.

In 2023, India surpassed China to become the most populous country in the
world, with 1.4 billion people. Its people represent incredible cultural,
linguistic, and religious diversity, as do the country’s 28 states. India has
made great contributions to higher math, is the home of chess, and boasts the
world's largest film industry (Bollywood). The country has a rich history of
handcrafts dating back to 5000 BC, including techniques like weaving, pottery,
jewelry-making, and metalworking.