Partners Since 2015
Moradabad is renowned for its brass artistry, and more than half of the city’s 700,000 residents make their living from traditional brassworking. This artistic tradition has been passed down through generations. But problems like low wages and exploitation by buyers have put this time-honored art form, and the people who have mastered it, at risk.
After witnessing the struggles of these artisans firsthand, Samuel Masih established Noah’s Ark in 1986. His goals: to raise the artisans out of poverty and preserve their endangered livelihood while building a new kind of relationship with buyers based on trust and shared values. For over 30 years, Noah’s Ark has supported their Artisans and community by paying fair wages, investing in needed health and education initiatives, and practicing profit-sharing with Artisans that allows them to build better futures for their families.
In 2023, India surpassed China to become the most populous country in the world, with 1.4 billion people. Its people represent incredible cultural, linguistic, and religious diversity, as do the country’s 28 states. India has made great contributions to higher math, is the home of chess, and boasts the world's largest film industry (Bollywood). The country has a rich history of handcrafts dating back to 5000 BC, including techniques like weaving, pottery, jewelry-making, and metalworking.
Stories of Flourishing
Noah’s Ark InternationalNoah’s Ark invests in many social programs that are funded entirely by the business, rooted in a belief that everyone in the supply chain should benefit from the success of the organization. In 2000, the business established a non-profit arm to allow them to grow their charitable activities even further. Today, they invest in initiatives to provide clean water, improve sanitation, educate the children of their Artisans, and empower women throughout their community through valuable vocational training.