Partners since 2013
Rosario comes from a long line of female entrepreneurs, beginning with her great grandmother, who learned to sew and wanted to create a business to make an income for her family. Rosario and her brother Alvaro have carried on their family business, and are using it to create opportunities for other families in their community.
Rosario saw a need for women in her community to have flexible, dignified work that would allow them to give their children the lives they dreamed of while keeping their households running. By harnessing the craft tradition that is so strong in the region, Rosario has developed a business that trains women to become bead workers from their homes. This opportunity allows them the flexibility they need to care for their children while also earning a meaningful income.
Guatemala is a small Central American country whose name translates to “land of trees” in the Maya-Toltec language. Both the chocolate bar and blue denim were invented in Guatemala. It’s a popular destination among travelers due to its unique heritage and natural beauty. Known as the Land of the Eternal Spring, the tropical weather and interwoven traditions make this region of the world perfect for culture lovers. There are 25 languages spoken in Guatemala. Spanish is the official and most spoken language.
Flourishing World Initiative Grant Recipient
In 2020, many Artisan families in Rosario and Alvaro’s community were struggling to stay afloat in the midst of the COVID pandemic.
To help them bridge the gap during a time of decreased orders, Noonday provided a grant that helped 90 Artisan families with food and other necessities.
In 2020, Noonday provided a grant that provided Artisans with eye exams and glare - resistant glasses, enabling them to invest in their long-term health and wellness.
Stories of Flourishing
AliciaAlicia is one of Rosario’s talented Artisans. A few years ago, Alicia gave birth to her first child – her daughter Carmen. She says that her consistent and fairly-paid work with Rosario left her without worry as she prepared for this new chapter. Not only was Alicia able to focus on her baby, she was even able to take maternity leave. And now, her ability to work from home allows her to both care for Carmen and contribute to her family’s financial stability.
Rosario & KarinaRosario has dedicated her life to protecting women and girls from violence. Tragically, a few years ago, violence found its way into her own family, when her daughter Karina was the victim of brutality at the hands of a relative at just 12 years old. Rosario prosecuted the perpetrator, and never gave up her fight to see justice done for her daughter, even in the face of an unjust system. To help Karina heal, we reached out to our friends at International Justice Mission, who provided her with therapy and resources that helped her move forward into the hopeful future she deserves.